April Lougheed

April Lougheed. Profit hunter on the digital frontier. Entrepreneur. Digital Strategy Consultant.

April Lougheed is an entrepreneur and digital marketing enthusiast. Two decades experience in brand marketing and digital development. Founder of Guider.com and ProfitGuider.com.

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A seasoned marketing professional, April Lougheed specializes in brand strategy, business consulting, web development, graphic design and computer programming.

After graduating cum laud from Indiana University with a BS in Marketing and Finance, April received her MBA from the IU Kelley School of Business. She was named a Kodak Scholar and spent three summers interning for Kodak in  Rochester, New York.

April started her career in brand management for Fortune 500 companies including Dow, Kraft and Glaxo Smith-Kline.  At the advent of the Information Age, April immediately saw the business opportunity. She left the corporate world to begin life as an entrepreneur launching Guider.com, a web services agency.   Decades later April still loves profit hunting on the digital frontier.

April Lougheed's skills and experiences include:

• strong P&L management background
• experience in industries from consumer goods to environmental engineering
• marketing and branding expertise
• web development, database programming
• creative design
• computer programming

 These rich experiences, coupled with a relentless entrepreneurial spirit and a deep dedication to her client's success makes her consulting services in high demand.

Owner at ProfitGuider.com

2010 | Indianapolis, Indiana

Profit-focused web consulting. Your web presence from expense to asset. It's not just a website anymore, it's your reputation. 360° digital marketing. WHAT MAKES US DIFFERENT? No longer can you rely on graphic design companies or computer programming firms that "also" create web sites. Now a business-oriented approach is necessary. At ProfitGuider.com we combine 25 years in strategic brand management with two decades of online marketing and web development. It's a combination hard to find elsewhere. HOW DO YOU BENEFIT? In a word, profitability, reputation, goodwill and customer loyalty.

Owner at Guider.com

January 1992

Website Services and Solutions. We build websites that build profit. Strategic integration of online, social and traditional marketing to support growth and profitability. Business and marketing perspective backed by broad programming, design expertise.

Web Consultant, Developer at Netafim Irrigation Inc.

1995 - 2008

Web development vendor for five Netafim USA Divisions including Agriculture, Landscape, Greenhouse and Wastewater. Managed over 600 web pages, literature order and download areas, online email communications and databases. Initiated Netafim USA web presence, securing domains and achieving top 10 SEO results.

Online Marketing Manager at Pearson Education

March 1998 - May 1999

Macmillan Computer Publishing (now Pearson Education). Online branding & promotions for Adobe Press, Cisco Press, Que, Sams & New Riders brands. - Marketing for website with 1.1 million monthly page impressions. - Increased registered online subscribers from 80,000 to 425,000 in 12 months. - Developed online book registration process for the 24 million Macmillan computer books sold annually. -Participated in launch of the pioneering InformIt.com.

Brand Manager & New Media Marketing Manager at Dow Chemical

1989 - 1995

DowBrands Division of Dow Chemical New Media Marketing Manager (All Brands) - Strategic planning for DowBrands very first website encompassing all brands including Ziploc, Fantastik and SprayNWash, etc. Brand Manager (Yes Laundry Detergent) - Most successful five years in brand's history: 1990 to 1994 - Increased Brand sales revenue -12%. | 1994 - Launched first brand re-stage including new package, formula and positioning. Secured a $2 million capital investment. | 1994 - Highest ever increase (25%) in household penetration | 1990, 1991, 1993 - Reached three highest profit years in Brand history. | 1992 - Launched Yes with Color Safe Bleach ($13 million line extension). Assistant Brand Manager (Vivid All Fabric Bleach) - Achieved first profitable year in Brand history | Led roll-out of Vivid Powder line extension. | Marketing chairperson for new integrated manufacturing production line resulting in 20% cost decrease.

Brand Manager & New Products Manager at Kraft Foods

October 1988 - May 1989

Kraft 100% Natural Brand Cheese - Launched new reclosable packaging for 100% Natural Cheese line (including capital funding, manufacturing, inventory, field sales, timelines, research, P&L's, promotional programs and graphics).

Brand Management & New Products Manager at GlaxoSmithKline

January 1987 - October 1987

SmithKline-Beecham (Now GlaxoSmithKline) Sominex, Vivarin and New Products | Effie Award winning commercial | Three month field sales training in California | Developed and tested a new sports beverage product.

Kodak Scholarship Program at Eastman Kodak

June 1983 - June 1985

Three internships in Kodak Scholarship Program - Market Intelligence, Marketing Education (Field Sales) and Sales Planning Departments

Indiana Unversity, Kelley School of Business, MBA

1985 – 1986

MBA

Indiana Unversity, Kelley School of Business, BS cum laude

1981 – 1984

BS, cum laude

Concentration: Business Analysis Major, Management & Statistics Concentration

Seeking golden profit opportunities in an exciting digital revolution. Certified Equestrian teacher and Ball Room Dance Instructor. Enjoy philosophy, history, religion and football.